I drew inspiration from Saul Bass’ iconic branding for Vertigo, illustrating a festival-goer falling into a film screen surrounded by floating items that represent the experience of a theater visit and the themes of the films. Promotional materials included posters, postcards, digital advertising, organic social media content, and a three-page newspaper insert. For the festival, I designed the program and created an animated graphic that played before each screening.
The Adirondack Film Festival (AFF), hosted by the Adirondack Theatre Festival, showcases “Stage to Screen” films by theatre artists, along with homegrown Adirondack films and independent productions. To promote the festival, the not-for-profit organization sought a modern, eye-catching design that could reflect the diverse themes of the films. Instead of focusing on the festival’s seasonal timing, I chose to highlight the action implied by its theme, “Fall for Film”.
AFF Promotional Material
Adirondack Theatre Festival, 2022
Studio: Trampoline Advertising & Design
Creative Directors: Sean Magee, Derek Slayton
Art Director: Rob Hendricks
Account Manager: Mik Shea
Proofreader: Trish Malone Kircher
Todd vs. The Titanic Key Art
Adirondack Theatre Festival, 2024
Adirondack Theatre Festival (ATF) approached Trampoline for key art design for the four productions in their summer theatre festival. I was tasked with creating key art for Todd vs. The Titanic, a musical comedy set in a recently bombed theater of a post-apocalyptic near-future. Todd, the only surviving cast member of a musical about the sinking of the Titanic, premieres the show via livestream using what remains of the production, turning an ensemble performance into a one-man show. The artwork needed to reflect the show's themes while working in a modular format and aligning with the key art of the other festival premieres and the ATF brand.
After establishing a vibrant, unnatural color palette to reflect the post-apocalyptic setting, it was applied across the other three key art designs as the eye-catching, warm tones of the palette also evoke the summer season and incorporate ATF’s brand blue. The title treatment features 'Todd vs. The Titanic' in disarrayed marquee letters, complemented by an illustration of the show's sole setting, with Todd bracing for the impact of the oncoming Titanic projected behind him. Final files were optimized for ease of use by ATF’s in-house designer, allowing for repurposing across display and social media advertising and the addition of information in the festival’s print collateral.
Studio: Trampoline Advertising & Design
Creative Directors: Sean Magee, Derek Slayton
Art Director: Rob Hendricks
Account Manager: Amanda McEnaney
Proofreader: Michele Vidarte
