Rebrand
BEVS, 2024
The owners of Minogue’s Beverage Centers, a Capital Region institution since 1921, approached Trampoline for a brand refresh. After brainstorming, it was found that BEVS perfectly matched the client’s ethos and the tagline “Whatcha Drinkin?” aligned with the business’s goal of creating an approachable, convenient spot to buy beverages.
I designed a bold logo that reflects BEVS' confidence in its products and customer experience. The modern, custom typography targets a younger demographic, while the double "V" glass symbolizes the store's diverse offerings. The ambiguous contents of the glass suggest that "Whatcha Drinkin'?" could be anything after visiting BEVS.
Studio: Trampoline Advertising & Design
Creative Directors: Sean Magee, Derek Slayton
Art Director: Rob Hendricks
Account Manager: Amanda McEnaney
Proofreader: Michele Vidarte
BEFORE
AFTER
INITIAL SKETCH
FINAL BRAND SUITE
Brand Development
BEVS, 2024
Following the rebrand, the new BEVS identity was applied across four locations in the Capital Region, complete with exterior signage and redesigned retail spaces. The rebrand also extended to a full website redesign I developed on Squarespace, featuring back-end customizations, custom iconography, and a BEVS Rewards sub-brand design.
I also extended the BEVS brand across digital and print media, including digital display and social media advertising, organic social post illustrations and animations, motion graphic creation in tandem with video production for BEVS branded videos, print advertising, and delivery truck branding.
Studio: Trampoline Advertising & Design
Creative Directors: Sean Magee, Derek Slayton
Art Director: Rob Hendricks
Video Production: Mik Shea
Account Manager: Amanda McEnaney
Proofreader: Michele Vidarte