Accepted Students Package
New England Law | Boston, 2024
Inspired by user-generated content posted by newly accepted students of competing colleges, New England Law | Boston (NEL|B) sought an accepted student mailer to excite incoming students about their future in law school. NEL|B chose the concept of a “New Lawyer Starter Kit,” and I was tasked with developing a design to encourage students to share their news on social media while providing essential information necessary for a successful first year.
The "New Lawyer Starter Kit" is delivered in a cardboard case designed to look like a leather briefcase and includes an Admitted Students Guide providing information on studies, career paths, what to expect in the first year, and a custom map of the area surrounding the NEL|B campus. In their kit, accepted students also receive branded merchandise (lanyard, pen, legal pad, gavel-shaped stress toy) and a confetti popper for a celebratory photo op.
Studio: Trampoline Advertising & Design
Creative Directors: Sean Magee, Derek Slayton
Art Director: Rob Hendricks
Account Manager: Amanda McEnaney
Proofreader: Michele Vidarte
